UX & Impact for Community Growth

Rebuilding for Impact

Recently, I rebuilt the websites for Lynnwood Rotary (founded 1955) and Edmonds Daybreakers Rotary (founded 1995) to modernize their digital presence and enhance engagement. I secured a $3,500 grant from the Lynnwood Rotary Community Foundation (LRCF) to fund Lynnwood’s software and hosting, with Daybreakers directly paying for my services, driving a user-focused redesign to boost community outreach.

Diagnosing Lynnwood’s Challenges

Before the rebuild, Lynnwood’s site suffered from an outdated design, confusing navigation, and minimal LRCF visibility, limiting donor engagement and scholarship access. These issues hindered the club’s ability to showcase its community impact and attract new members, prompting a strategic overhaul to align with modern UX standards.

Prioritizing LRCF Branding

For Lynnwood, I emphasized LRCF branding by placing the Club logo top-left on main pages with the LRCF logo prominently the right, with swapped positions on LRCF focused pages to highlight its role as an equal partner to the Lynnwood Rotary club. I designed a LRCF board roster with photos, mirroring the Club’s layout, and streamlined scholarship panels to improve access to Lynnwood Rotary Scholarships increasing student application rate.

Personal Biases

I’m a member of this club and have a unique understanding of this project.

Mockuuups iMac 24-inch mockup on a textured surface with dramatic shadows

Daybreakers’ Distinct Identity

For Edmonds Daybreakers, I created a mountain sun logo (Rotary wheel as sun over a local range), scaling down Lynnwood’s website features to suit their smaller club’s needs. Mirrored Lynnwood's content panels ensuring accessibility, while the tailored UX design earned Rotary District 5030 praise for its aesthetic and functional clarity, strengthening community ties.

Impact & Metrics

The Lynnwood rebuild drove a 20% membership increase, with 1,000+ visitors engaging through improved navigation and scholarship access. By coordinating stakeholders and managing grant-funded timelines, I delivered a scalable platform that supported student scholarships and community growth, reflecting my passion for education and service.

Membership growth for
Lynnwood Rotary

LRCF grant for Lynnwood Rotary’s rebuild

Website visitors post-rebuilds

Skills

Tech Project Management

Secured $3,500 grant, coordinated stakeholders, and managed timelines for dual website rebuilds under budget.

Creative Operations

Designed mountain sun logo and UX for Lynnwood/Daybreakers sites, leading branding with Adobe Suite and Figma.

Vocational Educator

Enhanced scholarship access, supporting student education, tied to my SkillsUSA mentorship experience.