– Rebranding for Growth –

Before

Igniting the Rebrand

In 2014, I spearheaded the acquisition of the Edmonds Alumni Association, managing $42K/year in scholarships. The Edmonds Public Schools Foundation briefly became the Edmonds Public Schools & Alumni Foundation before rebranding to Foundation for Edmonds School District (FoundationESD). As rebranding committee chair, I enlisted Dr. Nick Brossoit, ESD Superintendent, and donor Kurt Campbell, hiring a branding firm to guide name selection and craft a cohesive identity, boosting outreach, donor clarity and solidified FoundationESD as the district’s critical, integrated partner.

After

Shaping a New Identity

The branding firm proposed names, and we chose FoundationESD, followed by a modern logo and color palette that honored the legacy while adding depth. As primary graphic designer since 2012, I created collateral for nearly every fundraising event—annual breakfast, 5K Fun Run, Nourishing Network, Ales for the Arts, and more — ensuring consistent branding to boost donor trust.

Building the Scholarship Alliance

I developed the Scholarship Alliance from the Alumni Association’s program, growing it from $42K to $230K/year by 2022 through partner attraction. In 2023, I secured a $50K/year Lynnwood Rotary partnership, reaching $283K/year.

Co-Founding Nourishing Network

I co-founded the Nourishing Network, a FoundationESD initiative raising over $1M/year to combat food insecurity. My collateral designs for events and campaigns, paired with stakeholder coordination, fueled this growth, contributing to the Foundation’s $1.4M expansion and its role as a district cornerstone.

Caption: Foundation for Edmonds School District receives $20,000 Windermere-Edmonds donation for Capital Van Campaign and their Nourishing Network program - MyEdmondsNews

Strengthening District Ties

The rebranding positioned FoundationESD as the dedicated non-profit for the Edmonds School District, no longer a vague public schools entity, driving $283K in scholarships and $1M+ in Nourishing Network funds. My PM and creative ops leadership empowered students and solidified district integration.

Impact & Metrics

My leadership transformed FoundationESD, driving its rebranding through the 2014 Alumni Association acquisition and chairing the committee to craft a district-integrated identity. I developed the Scholarship Alliance ($42K to $283K/year), co-founded the Nourishing Network ($1M+/year), and designed collateral for events like the 5K Fun Run since 2012, boosting $1.4M growth and empowering students through PM, creative ops, and mentorship.

Annual revenue raised for FoundationESD
– 2019/20 School Year –

Annual revenue raised for Nourishing Network
– 2024/25 School Year –

Raised for Scholarship Alliance
– 2023/24 School Year –

Skills

Tech Project Management

Coordinated stakeholders and partnerships, managing $283K Scholarship Alliance and $1M+ Nourishing Network growth.

Creative Operations

Created collateral for 5K Fun Run, annual breakfast, Ales for the Arts, and Nourishing Network, leading branding with Adobe Creative Suite.

Vocational Educator

Supported $283K in scholarships, empowering students, tied to my mentorship experience.